While Apple and Android will have the app market sewn up in the near future, the next five years are expected to bring a major shift in how apps make money.
App store downloads are expected to rise from 64 billion in 2012 to 102 billion this year, while in-app purchasing begins to account for a larger slice of overall revenue, and is forecast to reach $26bn this year.
Apple and Google pretty much have the app store download world locked up for the next five years, according to figures published by analyst firm Gartner on Thursday, which sees the two companies' stores accounting for 90 percent of 268 billion downloads set to be made in 2017.
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